User blog comment:Mikex20/RIP Jem and the Holograms 10/23/15-11/12/15/@comment-24652145-20151111110128/@comment-24603424-20151204224613

I didn't watch it, so I can't say how bad the film really is. It might be a mix of bad film, poor advertising, and no big name star to play the title character.

The decission to pull it came from the studio. The lack of a big ad campaign seems to idicate they had no faith in the film to begin with. This film might of been some desperate attempt from Universal to meet some film requirement deal with Hasbro.

It's possible when Universal and Hasbro originally inked a deal, they were expecting a third G.I. Joe film for 2015. But, to fill the void, they went with an obscure 80's franchise that was best left dead.